According to the Empire of the Sun camp, this interactive video is a first for the music industry. After playing around with it today, I'd have to say I agree. It uses tracking pixels to create touch points or hot spots which users can click on to access free downloads, bonus film footage, some very interesting messages from the band as well as two exclusive giveaways (one for a piece of autographed artwork and another for an ipod).
In the video, you'll see various yellow and red shining orbs. The yellow orbs lead to the aforementioned content while the red orbs lead to 4 codes that will be needed to enter the artwork giveaway. It should be noted that the red orbs only become active once a cursor moves across the video. Finally, after clicking on the final visible yellow orb(s), you'll be allowed to enter into the competition for a piece of framed, limited edition Empire of the Sun artwork.
I hope this band blows up in a big way here in the States this year and if they continue with the enjoyable and innovative uses of technology to complement their music, even better.