Everything That Happens Will Happen Today Is Available Now

As you've probably heard, David Byrne and Brian Eno recently completed work on their new collaboration Everything That Happens Will Happen Today.  In preparing for the release David has stated he's curious to see if people will hear about the record without the traditional marketing methods that usually go into a record release.  Specifically, David had the following to say about these plans in a recent post on his blog:

I’m also wondering whether the web-curious will allow news of the album to spread more or less by itself. In the past, I might have undertaken all kinds of expensive marketing plans to prepare for a record release: there would be a teaser, live shows, posters, magazine ads, interviews, and advance CDs sent to writers and reviewers. We’ve done a few interviews, but that’s about it. It will be interesting to see if audiences find out about this song — and the record — without all those marketing techniques, and solely through Internet word-of-mouth.

I think it's safe to say that word of anything David Byrne or Brian Eno do, and certainly projects they undertake together, will spread like wildfire in today's state of the Internet.  News of the first single, "Strange Overtones," seemed to be all over the blogosphere on the day of its release.  Now comes the next phase in Byrne's experiment.  They've released the record today via the web à la the well-known-by-now Radiohead method, minus the pay what you want aspect.  You have the option to buy a DRM-free download of the album, a download plus a physical CD or a limited edition custom package designed by Stefan Sagmeister.  There is also an option to get FLAC files with any of the above purchases. 

You can preview the entire album below and use the "Get the Album" link in the player window to go to the site and make your purchase.  During my initial listen to the album it sounds absolutely wonderful.  I'm certainly looking forward to seeing Mr. Byrne on his upcoming tour.